Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. If you do not have a website, you do not exist for maybe thousands of your potential customers. It does not matter how good your products and services are, if customers do not know about you.
Your customers expect it.
Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the website for information.
Your competitors all have websites.
If you’re not staying up-to-speed with your competition, you’re giving shoppers a reason to buy from another brand.
Showcase your products and services.
Provide information about your products and services. Give hesitant customers no reason to go elsewhere.
It provides social proof.
Ninety percent of consumers claim that online reviews influence their decisions. Including customer testimonials on your site is a great way to impress potential buyers.
You’ll show up in Google search results.
Increase your chances of appearing at the top of Google’s results, getting more visibility with potential new customers.
Expand your reach.
Your website will be a great marketing tool. Help reach new customers and generate repeat business.
Your website will last many years. Investing in the growth of your business will reap long term returns for your company!